.png)
Above the smoke, there’s progress
WNC Brussels 2026Upcoming Events
23 March 2026
23
–
25 March 2026
WNC Brussels 2026
The Hotel Brussels, Brussels, Belgium
A three-day forum bringing together senior leaders from industry, politics, finance, and public health to explore the evolving world of nicotine.
Where the global conversation happens
Be Heard
Small-format sessions, private salons and roundtables enable open discussion across disciplines.
Be Part of The Solution
Help surface insights and perspectives that support better understanding across the sector.
Build long-term connections
Warm introductions and structured networking help you engage with people who matter to your work.
Discover What’s Next in Science & Innovation
Experience tech demos, AI applications, behavioural insights and product breakthroughs.
Find Partners, Funders and Collaborators
Curated startup showcases and investor presence create unmatched deal flow.
Extend Your Reach Beyond the Room
Professional recordings and highlight content can share your ideas with a wider audience.
The Programme Architecture
Day 1
Science and Policy
Day one examines how evidence informs regulation across regions. Researchers, policymakers and public-health specialists discuss approaches to oversight, enforcement and consumer protection in an evolving market.
Day 2
Science and Innovation
Day two focuses on the latest research and emerging technologies. Morning sessions highlight current scientific understanding, while the afternoon explores how innovation is being applied across nicotine-related products and digital tools.
Day 3
Tech, Science, and the Consumer
Day three looks at how technology and science intersect with consumer behaviour and expectations. Topics include digital insights, AI-driven tools and new data on attitudes toward nicotine. The programme closes with perspectives from thought leaders across the field.
We bring people together with purpose
We take a personal, human approach to connection — helping attendees meet others whose experience or interests complement their own. It’s a thoughtful, curated style of networking that makes conversations at WNC especially productive.
Industry
The global leaders shaping the sector take to the world stage to share their views.
Policymakers
The politicians and regulators deciding the future of nicotine come to speak and listen.
Scientists
Those at the forefront of innovation invoking the fastest pace of change ever witnessed in the industry’s history.
Public Health
The experts who changed the industry from the outside, and are now pushing for change in the harm reduction arena by engaging thoughtfully with the industry.
Consumers
The people our sector serves who seek a louder voice among all stakeholders.
Investment & Startups
The innovators of tomorrow who are pushing the boundaries of development in new technologies.
World Nicotine Congress
Global Networks and Years of Expertise in the Industry
Through cutting edge digital and in person events, WNC brings together experts from the worlds of politics, health, law enforcement, finance and other valued stakeholders to develop and improve our industry and benefit the consumer.
WNC’s team has worldwide connections and decades of industry experience as a pioneer in representing the best interests of nicotine and curating groundbreaking events that have helped change the sector for the better.
ABOUT US