Upcoming Events

23 March 2026
23
 – 
25 March 2026

WNC Brussels 2026

The Hotel Brussels, Brussels, Belgium
A three-day forum bringing together senior leaders from industry, politics, finance, and public health to explore the evolving world of nicotine.
Register for Brussels 2026

Overview

The World Nicotine Congress (WNC) brings global experts together in Brussels for three days of open discussion on the science, policy and innovation shaping the future of nicotine.

WNC provides a neutral, forward-looking forum where researchers, regulators, industry specialists and consumer-focused innovators can share evidence, explore emerging technologies and examine the evolving landscape of nicotine products and harm reduction.

Where the global conversation happens

Be Heard
Small-format sessions, private salons and roundtables enable open discussion across disciplines.
Be Part of The Solution
Help surface insights and perspectives that support better understanding across the sector.
Build long-term connections
Warm introductions and structured networking help you engage with people who matter to your work.
Discover What’s Next in Science & Innovation
Experience tech demos, AI applications, behavioural insights and product breakthroughs.
Find Partners, Funders and Collaborators
Curated startup showcases and investor presence create unmatched deal flow.
Extend Your Reach Beyond the Room
Professional recordings and highlight content can share your ideas with a wider audience.

The Programme Architecture

Day 1
Science and Policy
Day one examines how evidence informs regulation across regions. Researchers, policymakers and public-health specialists discuss approaches to oversight, enforcement and consumer protection in an evolving market.
Day 2
Science and Innovation
Day two focuses on the latest research and emerging technologies. Morning sessions highlight current scientific understanding, while the afternoon explores how innovation is being applied across nicotine-related products and digital tools.
Day 3
Tech, Science, and the Consumer
Day three looks at how technology and science intersect with consumer behaviour and expectations. Topics include digital insights, AI-driven tools and new data on attitudes toward nicotine. The programme closes with perspectives from thought leaders across the field.

Speakers

Introducing the Speakers for this event
View all speakers

Anthony Paliouras

General Manager of Honeywell’s Connected Logistics and Managing Director of Movilizer GmbH

Axel Klein

Director, People and Psychoactive Drugs

Brady Brim-DeForest

CEO & Co-Founder, Secundo

Brett O'Donnell

President, O'Donnell and Associates, Ltd.

Cheryl K. Olson

Regulatory Scientist, Womble Bond Dickinson

Chris Gemmell

Chief Product & Innovation Officer at Greentank Technologies

Location

The Hotel Brussels, Brussels, Belgium
Boulevard de Waterloo 38, 1000 BRUSSELS

Situated between high-end fashion labels, the Sablon’s historic charm, and the lively heart of the city lies The Hotel.

No items found.

We bring people together with purpose.

We take a personal, human approach to connection — helping attendees meet others whose experience or interests complement their own. It’s a thoughtful, curated style of networking that makes conversations at WNC especially productive.
Industry
The global leaders shaping the sector take to the world stage to share their views.
Policymakers
The politicians and regulators deciding the future of nicotine come to speak and listen.
Scientists
Those at the forefront of innovation invoking the fastest pace of change ever witnessed in the industry’s history.
Public Health
The experts who changed the industry from the outside, and are now pushing for change in the harm reduction arena by engaging thoughtfully with the industry.
Consumers
The people our sector serves who seek a louder voice among all stakeholders.
Investment & Startups
The innovators of tomorrow who are pushing the boundaries of development in new technologies.

Agenda

Session
Other
Welcome
Moderators

Elise Rasmussen, Founder and CEO, World Nicotine Congress

Speakers
Sponsored by
Session
Keynote
Keynote
Moderators

Paola Pocci, Chief Consumer Officer and New Generation Products Leader, Imperial Brands

Speakers
Sponsored by
Session
Keynote
Keynote
Moderators

Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford

Speakers
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
The Public Health Perspective: Around the World in 80 minutes
Moderators

Nancy Loucas, Executive Coordinator, CAPHRA

Speakers

Ehsan L Sheikh, Director, Centre for Integrative Public Health Management

Tikki Pang, Former Director of Research Policy and Co-operation, World Health Organization

Jeffrey Zamora, Creative Producer & Communications Strategist, Asovape Costa Rica

Yusuff Adebayo Adebisi, Director of Research and Thought Leadership, Global Health Focus

Konstantinos Farsalinos, Senior Researcher, School of Public Health at the Universities of Patras and West Attica

Sponsored by
View full agenda

Media Inquiries

Qualified media representatives, please contact David Roach or Jack Sperry at the WNC Press Office: media@wnc.global

Ticket Options
23 March 2026
23
 – 
25 March 2026
The Hotel Brussels, Brussels, Belgium
WNC Brussels 2026

A three-day forum bringing together senior leaders from industry, politics, finance, and public health to explore the evolving world of nicotine.

Buy Tickets