Session
Other
Welcome
Moderators
Elise Rasmussen, Founder and CEO, World Nicotine Congress
Speakers
Sponsored by
Upcoming Events
23 March 2026
23
–
25 March 2026
WNC Brussels 2026
The Hotel Brussels, Brussels, Belgium
A three-day forum bringing together senior leaders from industry, politics, finance, and public health to explore the evolving world of nicotine.
Monday 23rd March: Science and Policy
Day one examines how evidence informs regulation across regions. Researchers, policymakers and public-health specialists discuss approaches to oversight, enforcement and consumer protection in an evolving market.
Session
Keynote
Keynote
Moderators
Paola Pocci, Chief Consumer Officer and New Generation Products Leader, Imperial Brands
Speakers
Sponsored by
Session
Keynote
Keynote
Moderators
Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford
Speakers
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
The Public Health Perspective: Around the World in 80 minutes
Moderators
Nancy Loucas, Executive Coordinator, CAPHRA
Speakers
Derek Yach, Global Health Advocate and Independent Consultant
Tikki Pang, Former Director of Research Policy and Co-operation, World Health Organization
Jeffrey Zamora, Creative Producer & Communications Strategist, Asovape Costa Rica
Yusuff Adebayo Adebisi, Director of Research and Thought Leadership, Global Health Focus
Konstantinos Farsalinos, Senior Researcher, School of Public Health at the Universities of Patras and West Attica
Sponsored by
Session
Break
Delegate Lunch Break
Sponsored by
Black Buffalo
Session
Break
WIT Meeting and Lunch
Sponsored by
Black Buffalo and SWM
Session
Keynote
Keynote
Moderators
Roger Bate, President of the Center for Global Health Accountability and a Fellow at the International Center for Law & Economics
Speakers
Sponsored by
Session
Keynote
Keynote
Moderators
Mark Tyndall, Public Health Expert, Author and Independent Consultant
Speakers
Sponsored by
Session
Panel
Proof Vs Perception
Moderators
Elaine Round, SVP Scientific & Regulatory Affairs, Reynolds
Speakers
George Adams, Rex Healthcare
Rohan Savio Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic
Dr Jasjit S. Ahluwalia, Professor, Brown University School of Public Health
Nermeen Varawalla, Chief Medical Officer, Scancell
Riccardo Polosa, Professor of Medicine, University of Catania
Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford
Mihaela Raescu, Professor in Preventive Dentistry, Faculty of Dentistry Titu Maiorescu University Bucharest
David Duncan, Consultant
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Tobacco Products Directive
Moderators
Nathalie Darge, Secretary General, Tobacco Europe
Speakers
Michiel Reerink, International Corporate Affairs Director & Managing Director, Alliance One International
Patricia Kovacevic, General Counsel, Global Regulatory Expert, RegulationStrategy / CryoMass Technologies Inc
Peter Beckett, Partner, Three Six One
Francesco Gaglioppa, EU Affairs Director, JTI
Sponsored by
Session
Panel
Tobacco Excise Directive
Moderators
Chris Snowdon, Head of Lifestyle Economics, IEA
Speakers
Sinclair Davidson, Economist, RMIT University
Tim Philips, Managing Director, Tamarind
Martin Cullip, International Fellow, Taxpayers Protection Alliance
Christa Pelsers, EU Fiscal Affairs Senior Manager, BAT
Sponsored by
Session
Other
Evening Insights Reception: Global Perspectives
Moderators
Derek Yach, Global Health Advocate and Independent Consultant
Dr Carolyn Beaumont, General Practitioner and THR Educator
Summer Hanna, Head (VP) of Scientific Regulation, Corporate & Regulatory Affairs, BAT
Speakers
Sponsored by
Tuesday 24th March: Science and Innovation
Day two focuses on the latest research and emerging technologies. Morning sessions highlight current scientific understanding, while the afternoon explores how innovation is being applied across nicotine-related products and digital tools.
Session
Keynote
Keynote
Moderators
Danielle Tower, Group Head (SVP) of Scientific and Regulatory Affairs, BAT
Speakers
Sponsored by
Session
Panel
Start Up Investing / Emerging Technology
Moderators
Ryan Selby, Inventor & Entrepreneur, Emerald Innovations Ltd.
Speakers
Douglas Ming Deng, Professor, Yunnan University
Xavier Kris, Growth Capitalist, IMX Funds Limited (Abu Dhabi)
Eve Wang, Executive Director of Smoore International and VP of Shenzhen Smoore Technology Co. Ltd
Jonathan Fell, Head of Research & Engagement, Hexis Capital Management
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Performance Meets Perception
Moderators
Marina Murphy, Senior Director Scientific Affairs, Haypp
Speakers
Cheryl Olson, Regulatory Scientist, Womble Bond Dickinson
Karina McQuillan, Global Head of Toxicology, BAT
Willie McKinney, CEO, McKinney Specialty Labs
Sponsored by
Session
Break
Lunch Break
Sponsored by
Filtrona
Session
Panel
Sustainability: Plastics and Water
Moderators
Miranda Kinney, Senior Vice President, Corporate Affairs & Impact, Pyxus International
Speakers
Hugo Azinheira, Executive Director, Global Research & Innovation, Filtrona
Tadas Lisauskas, President and Co-Founder, Greenbutts
Tony Dunnage, Head Of ESG, Imperial Brands
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Meet The Incubators
Moderators
Chris Gemmell, Chief Product & Innovation Officer, Greentank Technologies
Speakers
Kellsi Booth, Chief Legal Officer, Black Buffalo Inc.
Haley Xu, Vice President, Zinwi Bio-tech Co., Ltd
Jana Siouzou, Senior Vice President EMEA, Körber Technologies
Jason Carignan, Chief Commercial Officer, Chemular
Sponsored by
Session
Other
Evening Insights Reception: Meet the Media
Moderators
Brett O’Donnell, President, O'Donnell and Associates, Ltd.
Speakers
Steffy Thevar, Journalist, Times of India
Colin Brazier, Broadcaster and Journalist, GB News
Sponsored by
Wednesday 25th March: Tech, Science, and the Consumer
Day three looks at how technology and science intersect with consumer behaviour and expectations. Topics include digital insights, AI-driven tools and new data on attitudes toward nicotine. The programme closes with perspectives from thought leaders across the field.
Session
Keynote
Keynote
Moderators
John Clayton, External Affairs Vice President, JTI
Speakers
Sponsored by
Session
Keynote
Keynote: Impact of AI on FMCG
Moderators
Brady Brim-DeForest, CEO & Co-Founder, Secundo
Speakers
Sponsored by
Session
Panel
In Conversation with the AI Bros: A glimpse into the future of AI / Tech in Nicotine
Moderators
Rhodri James, Chief Sales Officer, Yoti
Speakers
Brady Brim-DeForest, CEO & Co-Founder, Secundo
Vincent Keaveny CBE, Senior Adviser, DLA Piper; Lord Mayor of London 2021/22, DLA Piper
Anthony Paliouras, General Manager of Honeywell’s Connected Logistics and Managing Director of Movilizer GmbH
Nermeen Varawalla, Chief Medical Officer, Scancell
Sponsored by
Session
Break
Break
Sponsored by
Session
Keynote
Keynote
Moderators
Speakers
Sponsored by
Session
Panel
The Industry Perspective: Real World Evidence
Moderators
Helena Digard, Head of Analytical Services Operations, BAT
Speakers
Joe Thompson, Group Science and Regulatory Affairs Director, Imperial Brands
Chris Junker, Group Head of Life Sciences, BAT
Karin Jacobson, Science Engagement Director, JTI
Sponsored by
Session
Break
Lunch Break
Sponsored by
Session
Panel
Illicit Trade
Moderators
Brett O’Donnell, President, O'Donnell and Associates, Ltd.
Speakers
Hayley van Loon, CEO, Crimestoppers International
Jindřich Vobořil, Chairman of the Board of Trustees, Institute for Rational Addiction Policies
Howard Pugh, International crime and anti-illicit trade consultant at Howard Pugh Consulting
Vincent Byrne, Global AITO (Anti-Illicit Trade Operations) Director at JTI
Sponsored by
Session
Keynote
Keynote: Consumer Polling
Moderators
Jon Nash, Co-founder, Prime Radiant
Speakers
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Consumer Panel
Moderators
Sudhanshu Patwardhan, Director, Centre for Health Research and Education
Speakers
Nancy Loucas, Executive Coordinator, CAPHRA
Clarisse Virgino, Consumer Advocate
Axel Klein, Director, People and Psychoactive Drugs
Maria Papaioannoy-Duic, Founder, R4V (Rights4Vapers)
Dr Carolyn Beaumont, General Practitioner and THR Educator
Sponsored by
Session
Panel
Key Takeaways
Moderators
Speakers
Sponsored by
Session
Other
Closing Networking Reception
Moderators
Speakers
Sponsored by
Monday 23rd March: Science and Politics
Day one examines how evidence informs regulation across regions. Researchers, policymakers and public-health specialists discuss approaches to oversight, enforcement and consumer protection in an evolving market.
Session
Other
Welcome
Moderators
Elise Rasmussen, Founder and CEO, World Nicotine Congress
Speakers
Sponsored by
Session
Keynote
Keynote
Moderators
Paola Pocci, Chief Consumer Officer and New Generation Products Leader, Imperial Brands
Speakers
Sponsored by
Session
Keynote
Keynote
Moderators
Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford
Speakers
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
The Public Health Perspective: Around the World in 80 minutes
Moderators
Nancy Loucas, Executive Coordinator, CAPHRA
Speakers
Derek Yach, Global Health Advocate and Independent Consultant
Tikki Pang, Former Director of Research Policy and Co-operation, World Health Organization
Jeffrey Zamora, Creative Producer & Communications Strategist, Asovape Costa Rica
Yusuff Adebayo Adebisi, Director of Research and Thought Leadership, Global Health Focus
Konstantinos Farsalinos, Senior Researcher, School of Public Health at the Universities of Patras and West Attica
Sponsored by
Session
Break
Delegate Lunch Break
Sponsored by
Black Buffalo
Session
Break
WIT Meeting and Lunch
Sponsored by
Black Buffalo and SWM
Session
Keynote
Keynote
Moderators
Roger Bate, President of the Center for Global Health Accountability and a Fellow at the International Center for Law & Economics
Speakers
Sponsored by
Session
Keynote
Keynote
Moderators
Mark Tyndall, Public Health Expert, Author and Independent Consultant
Speakers
Sponsored by
Session
Panel
Proof Vs Perception
Moderators
Elaine Round, SVP Scientific & Regulatory Affairs, Reynolds
Speakers
George Adams, Rex Healthcare
Rohan Savio Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic
Dr Jasjit S. Ahluwalia, Professor, Brown University School of Public Health
Nermeen Varawalla, Chief Medical Officer, Scancell
Riccardo Polosa, Professor of Medicine, University of Catania
Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford
Mihaela Raescu, Professor in Preventive Dentistry, Faculty of Dentistry Titu Maiorescu University Bucharest
David Duncan, Consultant
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Tobacco Products Directive
Moderators
Nathalie Darge, Secretary General, Tobacco Europe
Speakers
Michiel Reerink, International Corporate Affairs Director & Managing Director, Alliance One International
Patricia Kovacevic, General Counsel, Global Regulatory Expert, RegulationStrategy / CryoMass Technologies Inc
Peter Beckett, Partner, Three Six One
Francesco Gaglioppa, EU Affairs Director, JTI
Sponsored by
Session
Panel
Tobacco Excise Directive
Moderators
Chris Snowdon, Head of Lifestyle Economics, IEA
Speakers
Sinclair Davidson, Economist, RMIT University
Tim Philips, Managing Director, Tamarind
Martin Cullip, International Fellow, Taxpayers Protection Alliance
Christa Pelsers, EU Fiscal Affairs Senior Manager, BAT
Sponsored by
Session
Other
Evening Insights Reception: Global Perspectives
Moderators
Derek Yach, Global Health Advocate and Independent Consultant
Dr Carolyn Beaumont, General Practitioner and THR Educator
Summer Hanna, Head (VP) of Scientific Regulation, Corporate & Regulatory Affairs, BAT
Speakers
Sponsored by
Tuesday 24th March: Science and Innovation
Day two focuses on the latest research and emerging technologies. Morning sessions highlight current scientific understanding, while the afternoon explores how innovation is being applied across nicotine-related products and digital tools.
Session
Keynote
Keynote
Moderators
Danielle Tower, Group Head (SVP) of Scientific and Regulatory Affairs, BAT
Speakers
Sponsored by
Session
Panel
Start Up Investing / Emerging Technology
Moderators
Ryan Selby, Inventor & Entrepreneur, Emerald Innovations Ltd.
Speakers
Douglas Ming Deng, Professor, Yunnan University
Xavier Kris, Growth Capitalist, IMX Funds Limited (Abu Dhabi)
Eve Wang, Executive Director of Smoore International and VP of Shenzhen Smoore Technology Co. Ltd
Jonathan Fell, Head of Research & Engagement, Hexis Capital Management
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Performance Meets Perception
Moderators
Marina Murphy, Senior Director Scientific Affairs, Haypp
Speakers
Cheryl Olson, Regulatory Scientist, Womble Bond Dickinson
Karina McQuillan, Global Head of Toxicology, BAT
Willie McKinney, CEO, McKinney Specialty Labs
Sponsored by
Session
Break
Lunch Break
Sponsored by
Filtrona
Session
Panel
Sustainability: Plastics and Water
Moderators
Miranda Kinney, Senior Vice President, Corporate Affairs & Impact, Pyxus International
Speakers
Hugo Azinheira, Executive Director, Global Research & Innovation, Filtrona
Tadas Lisauskas, President and Co-Founder, Greenbutts
Tony Dunnage, Head Of ESG, Imperial Brands
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Meet The Incubators
Moderators
Chris Gemmell, Chief Product & Innovation Officer, Greentank Technologies
Speakers
Kellsi Booth, Chief Legal Officer, Black Buffalo Inc.
Haley Xu, Vice President, Zinwi Bio-tech Co., Ltd
Jana Siouzou, Senior Vice President EMEA, Körber Technologies
Jason Carignan, Chief Commercial Officer, Chemular
Sponsored by
Session
Other
Evening Insights Reception: Meet the Media
Moderators
Brett O’Donnell, President, O'Donnell and Associates, Ltd.
Speakers
Steffy Thevar, Journalist, Times of India
Colin Brazier, Broadcaster and Journalist, GB News
Sponsored by
Wednesday 25th March: Tech, Science, and the Consumer
Day three looks at how technology and science intersect with consumer behaviour and expectations. Topics include digital insights, AI-driven tools and new data on attitudes toward nicotine. The programme closes with perspectives from thought leaders across the field.
Session
Keynote
Keynote
Moderators
John Clayton, External Affairs Vice President, JTI
Speakers
Sponsored by
Session
Keynote
Keynote: Impact of AI on FMCG
Moderators
Brady Brim-DeForest, CEO & Co-Founder, Secundo
Speakers
Sponsored by
Session
Panel
In Conversation with the AI Bros: A glimpse into the future of AI / Tech in Nicotine
Moderators
Rhodri James, Chief Sales Officer, Yoti
Speakers
Brady Brim-DeForest, CEO & Co-Founder, Secundo
Vincent Keaveny CBE, Senior Adviser, DLA Piper; Lord Mayor of London 2021/22, DLA Piper
Anthony Paliouras, General Manager of Honeywell’s Connected Logistics and Managing Director of Movilizer GmbH
Nermeen Varawalla, Chief Medical Officer, Scancell
Sponsored by
Session
Break
Break
Sponsored by
Session
Keynote
Keynote
Moderators
Speakers
Sponsored by
Session
Panel
The Industry Perspective: Real World Evidence
Moderators
Helena Digard, Head of Analytical Services Operations, BAT
Speakers
Joe Thompson, Group Science and Regulatory Affairs Director, Imperial Brands
Chris Junker, Group Head of Life Sciences, BAT
Karin Jacobson, Science Engagement Director, JTI
Sponsored by
Session
Break
Lunch Break
Sponsored by
Session
Panel
Illicit Trade
Moderators
Brett O’Donnell, President, O'Donnell and Associates, Ltd.
Speakers
Hayley van Loon, CEO, Crimestoppers International
Jindřich Vobořil, Chairman of the Board of Trustees, Institute for Rational Addiction Policies
Howard Pugh, International crime and anti-illicit trade consultant at Howard Pugh Consulting
Vincent Byrne, Global AITO (Anti-Illicit Trade Operations) Director at JTI
Sponsored by
Session
Keynote
Keynote: Consumer Polling
Moderators
Jon Nash, Co-founder, Prime Radiant
Speakers
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Consumer Panel
Moderators
Sudhanshu Patwardhan, Director, Centre for Health Research and Education
Speakers
Nancy Loucas, Executive Coordinator, CAPHRA
Clarisse Virgino, Consumer Advocate
Axel Klein, Director, People and Psychoactive Drugs
Maria Papaioannoy-Duic, Founder, R4V (Rights4Vapers)
Dr Carolyn Beaumont, General Practitioner and THR Educator
Sponsored by
Session
Panel
Key Takeaways
Moderators
Speakers
Sponsored by
Session
Other
Closing Networking Reception
Moderators
Speakers
Sponsored by