23
 – 
25 March 2026
23 March 2026

WNC Brussels 2026

The Hotel Brussels, Brussels, Belgium
A three-day forum bringing together senior leaders from industry, politics, finance, and public health to explore the evolving world of nicotine.

Overview

The World Nicotine Congress (WNC) brings global experts together in Brussels for three days of open discussion on the science, policy and innovation shaping the future of nicotine.

WNC provides a neutral, forward-looking forum where researchers, regulators, industry specialists and consumer-focused innovators can share evidence, explore emerging technologies and examine the evolving landscape of nicotine products and harm reduction.

The Programme Architecture

Day 1
Science and Policy
Day one examines how evidence informs regulation across regions. Researchers, policymakers and public-health specialists discuss approaches to oversight, enforcement and consumer protection in an evolving market.
Day 2
Science and Innovation
Day two focuses on the latest research and emerging technologies. Morning sessions highlight current scientific understanding, while the afternoon explores how innovation is being applied across nicotine-related products and digital tools.
Day 3
Tech, Science, and the Consumer
Day three looks at how technology and science intersect with consumer behaviour and expectations. Topics include digital insights, AI-driven tools and new data on attitudes toward nicotine. The programme closes with perspectives from thought leaders across the field.

Agenda

Day One: Science and Policy

A deep dive into the regulatory and public health landscape shaping the industry today.

Confirmed Agenda Panels:

  • The Public Health Perspective: Around the World in 80 minutes
  • Proof Vs Perception
  • Tobacco Products Directive
  • Tobacco Excise Duty

The day concludes with an evening reception focused on global perspectives and informal discussion.

Day Two: Science and Innovation

A forward-looking day focused on technology, investment, and emerging solutions.

Confirmed Agenda Panels:

  • Start Up Investing / Emerging Technology
  • Performance Meets Perception
  • Sustainability: Plastics and water
  • Meet the Incubators

The evening reception brings together media, innovators, and industry leaders.

Day Three: Tech, Science, and the Consumer

The final day focuses on consumer behaviour, data, and what comes next.

Confirmed Agenda Panels:

  • In Conversation with the AI Bros: A glimpse into the future of AI & Tech in Nicotine
  • The Industry Perspective: Real World Evidence
  • Illicit Trade
  • Consumer Panel
  • Key Takeaways

The congress closes with a networking reception.

Location

The Hotel Brussels, Brussels, Belgium
Boulevard de Waterloo 38, 1000 BRUSSELS

Situated between high-end fashion labels, the Sablon’s historic charm, and the lively heart of the city lies The Hotel.

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Media Inquiries

Qualified media representatives, please contact David Roach or Jack Sperry at the WNC Press Office: media@wnc.global

23 March 2026
23
 – 
25 March 2026
The Hotel Brussels, Brussels, Belgium
WNC Brussels 2026

A three-day forum bringing together senior leaders from industry, politics, finance, and public health to explore the evolving world of nicotine.

Ticket Options