Overview
The World Nicotine Congress (WNC) brings global experts together in Brussels for three days of open discussion on the science, policy and innovation shaping the future of nicotine.
WNC provides a neutral, forward-looking forum where researchers, regulators, industry specialists and consumer-focused innovators can share evidence, explore emerging technologies and examine the evolving landscape of nicotine products and harm reduction.
Speakers
The Programme Architecture
Agenda
Day One: Science and Policy
A deep dive into the regulatory and public health landscape shaping the industry today.
Confirmed Agenda Panels:
- The Public Health Perspective: Around the World in 80 minutes
- Proof Vs Perception
- Tobacco Products Directive
- Tobacco Excise Duty
The day concludes with an evening reception focused on global perspectives and informal discussion.
Day Two: Science and Innovation
A forward-looking day focused on technology, investment, and emerging solutions.
Confirmed Agenda Panels:
- Start Up Investing / Emerging Technology
- Performance Meets Perception
- Sustainability: Plastics and water
- Meet the Incubators
The evening reception brings together media, innovators, and industry leaders.
Day Three: Tech, Science, and the Consumer
The final day focuses on consumer behaviour, data, and what comes next.
Confirmed Agenda Panels:
- In Conversation with the AI Bros: A glimpse into the future of AI & Tech in Nicotine
- The Industry Perspective: Real World Evidence
- Illicit Trade
- Consumer Panel
- Key Takeaways
The congress closes with a networking reception.
Location
Situated between high-end fashion labels, the Sablon’s historic charm, and the lively heart of the city lies The Hotel.







Media Inquiries
Qualified media representatives, please contact David Roach or Jack Sperry at the WNC Press Office: media@wnc.global






