Niccolò Balzini is Regional Corporate Affairs Director for Europe at Imperial Brands, after joining in 2019. Based in Brussels, he previously led the company’s EU engagement, overseeing regulatory strategy and stakeholder relations at the heart of European policymaking.

With a strong commitment to the industry’s transformation, Niccolò is passionate about supporting the transition to potentially reduced-harm alternatives while defending adult consumers’ freedom to enjoy tobacco products. He brings deep expertise in navigating complex regulatory environments and advocating for balanced, evidence-based policy.